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	<title>Home Care Daily</title>
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	<link>http://homecaredaily.com</link>
	<description>Home Care Daily, Home Care Industry, Home Care Marketing, Home Care Sales, Home Care Leads</description>
	<lastBuildDate>Thu, 23 Feb 2012 04:14:59 +0000</lastBuildDate>
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		<title>Senior Care: Lingo Changes Over The Generations</title>
		<link>http://homecaredaily.com/2012/02/senior-care-3/</link>
		<comments>http://homecaredaily.com/2012/02/senior-care-3/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 04:14:59 +0000</pubDate>
		<dc:creator>Valerie</dc:creator>
				<category><![CDATA[Marketing Home Care]]></category>

		<guid isPermaLink="false">http://homecaredaily.com/?p=1833</guid>
		<description><![CDATA[Each generation has its lingo. What was once the bees knees turned into groovy and now is awesome. It is fun to look back and remember the words and expressions of the past. Ready spaghetti? Do you remember when gay meant happy? Now it has a completely different connotation. When something went well you were [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Each generation has its lingo. What was once the bees knees turned into groovy and now is awesome. It is fun to look back and remember the words and expressions of the past. Ready spaghetti?</span></p>
<p><span style="color: #000000;">Do you remember when gay meant happy? Now it has a completely different connotation. When something went well you were pleased as punch, or even happy as a clam at high tide.</span></p>
<p><span style="color: #000000;">A person who was astonished was likely to exclaim sakes alive. What about the term lands-a-goshen? Gee-whiz, that goes way back. Well, I&#8217;ll be a monkey&#8217;s uncle.</span></p>
<p><span style="color: #000000;">Make no bones about it, people use profanity much more these days. When angry or frustrated, folks used to utter dagnabit, jeepers, cripes or for pete&#8217;s sake.</span></p>
<p><span style="color: #000000;">Someone who was off their rocker was mad as a hatter, not playing with a full deck, a complete numskull and ready for the funny farm. On the other hand, you could be sharp as a tack.</span></p>
<p><span style="color: #000000;">Mum&#8217;s the word. Keep it close to your chest. Hearing a doozy straight from the horse&#8217;s mouth may put you in such a tizzy that you let the cat out of the bag. A cock-and-bull story is likely to spread like wildfire. Better to let sleeping dogs lie than entice people to pick up their ears. Gossip is usually full of malarkey.</span></p>
<p><span style="color: #000000;">A wiseguy was called a smart aleck or smarty-pants. A good-looking guy was a dream boat. A gal was called a dish. She could be persnickety and still keep her dance card full, staying out on a Saturday night until the cows came home.</span></p>
<p><span style="color: #000000;">If you had the Midas touch your money could help you live high on the hog and buy something for an arm and a leg. Hard workers would get it by hook or by crook or just make it by the skin of their teeth.</span></p>
<p><span style="color: #000000;">When manna from heaven falls, you are in like Flynn. But a fool and his money are soon parted when falling for a pig in a poke. It doesn&#8217;t matter whether hoisted by your own petard or you can pass the buck. Golly, it&#8217;s hard to keep your chin up when you are stuck between a rock and a hard place.</span></p>
<p><span style="color: #000000;">Does anybody get lumbago anymore? Of course they do. This is an old-fashioned term for lower back pain. I bet it was harder to find a chiropractor back in the olden days. Scrivener&#8217;s palsy might be a thing of the past. After all, who uses a feather pen and ink well anymore? BlackBerry thumb is more common these days.</span></p>
<p><span style="color: #000000;">It just goes to show you, the more things change, the more they stay the same. Stay cool, and don&#8217;t be a fuddy duddy.</span></p>
<p><span style="color: #000000;">Regards,</span></p>
<p><span style="color: #000000;"><em>Valerie VanBooven RN BSN</em></span></p>
<p><span style="color: #000000;">Owner/ Managing Partner</span></p>
<p><span style="color: #000000;">LTC Expert Publications</span><br />
<span style="color: #000000;"> Phone: 888-404-1513</span><br />
<span style="color: #000000;"> Email: <a href="mailto:valerie@ltcep.com" target="_blank"><span style="color: #000000;">valerie@ltcep.com</span></a></span></p>
<div>
<p><span style="color: #000000;"><strong>See our client samples:</strong><strong> </strong><a href="http://myseniorservice.com/" target="_blank"><span style="color: #000000;"><strong>http://MySeniorService.com</strong></span></a></span><br />
<span style="color: #000000;"> <strong>Register for our webinars and marketing videos:</strong><strong> </strong><a href="http://ltcsocialmark.com/" target="_blank"><span style="color: #000000;"><strong>http://LTCSocialMark.com</strong></span></a><strong></strong></span></p>
</div>
<p><strong><br />
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		<title>Senior Care Shouldn&#8217;t Be Boring! Here Are Some Interesting Options for Caregivers and Aging Family Members.</title>
		<link>http://homecaredaily.com/2012/02/senior-care-2/</link>
		<comments>http://homecaredaily.com/2012/02/senior-care-2/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 14:40:36 +0000</pubDate>
		<dc:creator>Valerie</dc:creator>
				<category><![CDATA[Marketing Assisted Living]]></category>
		<category><![CDATA[Marketing Home Care]]></category>

		<guid isPermaLink="false">http://homecaredaily.com/?p=1829</guid>
		<description><![CDATA[You would be surprised by how much and diversified the options can be. Your aging parents who need to have senior care are no different than we are. They have various interests that can generally be modified to their new level of abilities. Raised-bed gardening. Planters are raised to a height so that someone in [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">You would be surprised by how much and diversified the options can be. Your aging parents who need to have <strong>senior care</strong> are no different than we are. They have various interests that can generally be modified to their new level of abilities.</span></p>
<p><span style="color: #000000;">Raised-bed gardening.<a href="http://homecaredaily.com/files/2012/02/Senior-Care-in-2.jpg"><img class="alignright size-full wp-image-1830" style="border-image: initial; border-width: 1px; border-color: black; border-style: solid; margin: 5px;" title="Senior Care " src="http://homecaredaily.com/files/2012/02/Senior-Care-in-2.jpg" alt="" width="276" height="183" /></a></span></p>
<p><span style="color: #000000;"> Planters are raised to a height so that someone in a wheelchair can easily reach them. This can provide easy outdoor activities all Spring, Summer, and Fall, even for the elderly who require <strong>senior care</strong>.</span></p>
<p><span style="color: #000000;"> Local Trips</span></p>
<p><span style="color: #000000;"> Most malls, fairgrounds, farmers’ markets and other places now have wheelchairs or scooters you can rent for the day if necessary.</span></p>
<p><span style="color: #000000;"> Local State Park with a Lake</span></p>
<p><span style="color: #000000;"> Fish from a handicap ramp or pier. Eat hot dogs and hamburgers cooked on a grill.</span></p>
<p><span style="color: #000000;"> Call ahead and talk to the park employees. They can tell you where the wheelchair accessible area of the park is. Reserve it in advance. </span></p>
<p><span style="color: #000000;"> Easy Projects</span></p>
<p><span style="color: #000000;"> You can find tons of easy crafts for seniors for the aging parent who is creative. There are websites everywhere that give directions for crafts that older seniors can do.</span></p>
<p><span style="color: #000000;"> Those who have a difficult time holding things with their hands might do best with crafts that use large pieces or where painting is the main activity.</span></p>
<p><span style="color: #000000;"> What about the Wii?</span></p>
<p><span style="color: #000000;"> You may have heard your own children or grandchildren talking about the new game called Wii. This is a device that mimics a sport, such as bowling, tennis, etc., without actually using the sport’s equipment. They’re fun and good for keeping fit in any age.</span></p>
<p><span style="color: #000000;"> Have a Singer in the Family?</span></p>
<p><span style="color: #000000;"> Many towns have senior clubs, senior centers and gatherings&#8230;some of them include senior groups who get together just to sing!</span></p>
<p><span style="color: #000000;"> Summary</span></p>
<p><span style="color: #000000;"> Even though your aging parents may need <strong>senior care</strong>, keeping them active physically and mentally is really important for quality of life. Anyone in the home who is providing <strong>senior care</strong> on a regular basis can easily incorporate a few of these activities into their weekly schedule. </span></p>
<p><span style="color: #000000;"> What kinds of activities can you think of that are appropriate for aging adults who are requiring <strong>senior care</strong>?</span></p>
<p><span style="color: #000000;">Regards,</span></p>
<p><span style="color: #000000;"><em>Valerie VanBooven RN BSN</em></span></p>
<p><span style="color: #000000;">Owner/ Managing Partner</span></p>
<p><span style="color: #000000;">LTC Expert Publications</span><br />
<span style="color: #000000;"> Phone: 888-404-1513</span><br />
<span style="color: #000000;"> Email: <a href="mailto:valerie@ltcep.com" target="_blank"><span style="color: #000000;">valerie@ltcep.com</span></a></span></p>
<div>
<p><span style="color: #000000;"><strong>See our client samples:</strong><strong> </strong><a href="http://myseniorservice.com/" target="_blank"><span style="color: #000000;"><strong>http://MySeniorService.com</strong></span></a></span><br />
<span style="color: #000000;"> <strong>Register for our webinars and marketing videos:</strong><strong> </strong><a href="http://ltcsocialmark.com/" target="_blank"><span style="color: #000000;"><strong>http://LTCSocialMark.com</strong></span></a></span><strong></strong></p>
</div>
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		<title>Video Replay: Not Enough Home Care Leads? Maybe It&#8217;s Your Website!?</title>
		<link>http://homecaredaily.com/2012/02/video-replay-not-enough-home-care-leads-maybe-its-your-website/</link>
		<comments>http://homecaredaily.com/2012/02/video-replay-not-enough-home-care-leads-maybe-its-your-website/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 16:17:46 +0000</pubDate>
		<dc:creator>Valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://homecaredaily.com/?p=1826</guid>
		<description><![CDATA[Hi all, if you didn&#39;t get the chance to join is for our latest free webinar &#34;Maybe it&#39;s your website&#34;, be sure to check out the video replay, don&#39;t miss this valuable information. The Q/A at the end is awesome too! View it here: Regards, Valerie VanBooven RN BSN Owner/ Managing Partner LTC Expert PublicationsPhone: [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>Hi all, if you didn&#39;t get the chance to join is for our latest free webinar &quot;Maybe it&#39;s your website&quot;, be sure to check out the video replay, don&#39;t miss this valuable information. The Q/A at the end is awesome too!
<p /> View it here:
<p /><iframe src="http://www.youtube.com/embed/eUPNQlhby3E?wmode=transparent" allowfullscreen frameborder="0" height="417" width="500"></iframe>
<p />
<p />Regards,
<div style="font-family: georgia,serif;"> <i>Valerie VanBooven RN BSN</i></div>
<div>Owner/ Managing Partner</div>
<div>LTC Expert Publications<br />Phone: <a value="+18884041513">888-404-1513</a><br /> Email: <a href="mailto:valerie@ltcep.com" target="_blank">valerie@ltcep.com</a> </div>
<p /><b style="font-size: large;">See our client samples: <a href="http://myseniorservice.com/" target="_blank">http://MySeniorService.com</a></b><br /><b style="font-size: large;">Register for our webinars and marketing videos: <a href="http://ltcsocialmark.com/" target="_blank">http://LTCSocialMark.com</a></b></div>
<div id="wpcr_respond_1"></div>]]></content:encoded>
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		<title>LTC Expert Publications announces the launch of their new Client Communications Center: Instant Access 24/7 to All Information</title>
		<link>http://homecaredaily.com/2012/02/ltc-expert-publications-announces-the-launch-of-their-new-client-communications-center-instant-access-247-to-all-information/</link>
		<comments>http://homecaredaily.com/2012/02/ltc-expert-publications-announces-the-launch-of-their-new-client-communications-center-instant-access-247-to-all-information/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 04:03:34 +0000</pubDate>
		<dc:creator>Valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://homecaredaily.com/?p=1824</guid>
		<description><![CDATA[  (February 2012) LTC Expert Publications is proud to announce the launch of a proprietary customer service and communications portal for many of LTCEP&#39;s larger clients. This portal allows clients to instantly see how their websites rank for certain keyword phrases, all of their social media, blog post and video content, leads and much more. [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<p> </p>
<p>(February 2012) LTC Expert Publications is proud to announce the launch of a proprietary customer service and communications portal for many of LTCEP&#39;s larger clients. This portal allows clients to instantly see how their websites rank for certain keyword phrases, all of their social media, blog post and video content, leads and much more. </p>
<p></p>
<p>Roland Lacey, an SEO expert and programmer with many years of experience was instrumental in building the proprietary portal for LTCEP. The information provided to clients is accessible 24/7 and gives them the ability to use one username and password to access almost all of their accounts. </p>
<p></p>
<p>LTCEP is now the only elder care and senior service marketing company providing this level of instant access and unsurpassed communication for clients.</p>
<p></p>
<p><b>&quot;We&#39;ve always known that being able to see results instantly and to calculate ROI is a high priority for our clients. The addition of this portal allows this to happen 24/7. We also use this portal to provide access to educational videos, webinar replays, and tutorials on blogging and more. It&#39;s totally comprehensive and we are proud to provide this level of support.&quot;</b> says Valerie VanBooven RN BSN Co-Owner of LTCEP.</p>
<p></p>
<p>George Novoson, Co-Owner of LTCEP adds, <b>&quot;The way businesses handle customer service has changed dramatically over the last few years. In order to meet the needs and demands of business owners, this is one step that we knew would be essential for our customers and provide the best service possible, 24/7.&quot; <br /></b></p>
<p></p>
<p><b><br /></b></p>
<p><b>The new Client Communications Center will allow LTCEP clients to do all of the following:</b></p>
<p class="MsoListParagraph" style=""><span style="font-family: Symbol;"><span>·<span style="font: 7.0pt Times New Roman;">         </span></span></span>Easily track search rankings over time for greater insight into how their ongoing SEO efforts impact keyword positions across major search engines. All without downloading, installing or updating any SEO software.</p>
<ul>
<li><b>Web Rankings Overview</b></li>
</ul>
<ul>
<li><span style="font-family: Symbol;"><span><span style="font: 7.0pt Times New Roman;"></span></span></span>Are they on the first page of Google for any of their keyword phrases? They can find out! One look through the report overview lets them quickly identify major successes, key trouble spots and the latest trends and changes in their search engine rankings and keyword positions.</li>
</ul>
<li><b>Flexible Report Views</b><span style="font-family: Symbol;"><span></span></span></li>
<ul>
<li><span style="font-family: Symbol;"><span><span style="font: 7.0pt Times New Roman;"> </span></span></span>Watch individual keyword performance fluctuate over time, and check each URL to see where it ranks for specific search terms. Filter by position or search engine, and sort by gains, losses or rank.</li>
</ul>
<li><b>Safe Queries</b></li>
<ul>
<li><span style="font-family: Symbol;"><span><span style="font: 7.0pt Times New Roman;"></span></span></span>Our portal runs the queries for them without risk to their own local IP address.<b><br /></b></li>
</ul>
<li><b>Scheduled Reporting</b></li>
<ul>
<li><span style="font-family: Symbol;"><span><span style="font: 7.0pt Times New Roman;"></span></span></span>Scheduled reports to automatically get the updated data on the first and fifteenth of the month.</li>
</ul>
<li><b>Competitor Identification &amp; Tracking</b></li>
<ul>
<li><span style="font-family: Symbol;"><span><span style="font: 7.0pt Times New Roman;"></span></span></span>They can see who their competitors are and how they compare. The Reporter identifies their top competitors so they can track their search rankings alongside their own.</li>
</ul>
<li><b>Downloadable &amp; Exportable</b><span style="font-family: Symbol;"><span></span></span></li>
<ul>
<li><span style="font-family: Symbol;"><span><span style="font: 7.0pt Times New Roman;"> </span></span></span>Download reports to PDF for sharing with clients, colleagues and supervisors. Export data to XML or CSV files to use in spreadsheets or add to their records.</li>
</ul>
<li><b>Traffic Tracker</b></li>
<ul>
<li><span style="font-family: Symbol;"><span><span style="font: 7.0pt Times New Roman;"></span></span></span>See the exact traffic to their website over the last 60 days, and even as recently as today.</li>
<li>Learn the exact keyword phrase that the visitor typed in to find their website, and exactly what page they visited.</li>
<li><span style="font-family: Symbol;"><span><span style="font: 7.0pt Times New Roman;"></span></span></span>See their lead reports instantly.</li>
</ul>
<li><b>Trackable Phone Number</b></li>
<ul>
<li><span style="font-family: Symbol;"><span><span style="font: 7.0pt Times New Roman;"> </span></span></span>Log into their own trackable number account to instantly see the number of calls generated by their online marketing efforts. Here the recordings. Note leads vs employment calls etc.</li>
</ul>
<li><b>Social Media</b></li>
<ul>
<li><span style="font-family: Symbol;"><span><span style="font: 7.0pt Times New Roman;"></span></span></span>All social media accounts are listed with usernames and passwords and are instantly accessible from the new portal. This includes Facebook, Twitter, LinkedIn, YouTube and more.</li>
</ul>
<li><b>Instant Access to Content</b></li>
<ul>
<li><span style="font-family: Symbol;"><span>·<span style="font: 7.0pt Times New Roman;">         </span></span></span>Wondering when their last blog post went up or what it said? Instantly see all of their latest blog posts and content.</li>
</ul>
<p>For More Information about LTC Expert Publications and their Customer Communications Center for clients, visit them online at <a href="http://www.ltcsocialmark.com/">www.LTCSocialMark.com</a> or call 888-404-1513.</p>
<p>Regards,
<div style="font-family: georgia,serif;"><i>Valerie VanBooven RN BSN</i></div>
<div>Owner/ Managing Partner</div>
<div>LTC Expert Publications<br />Phone: <a value="+18884041513">888-404-1513</a><br /> Email: <a href="mailto:valerie@ltcep.com" target="_blank">valerie@ltcep.com</a> </div>
<p /><b style="font-size: large;">See our client samples: <a href="http://myseniorservice.com/" target="_blank">http://MySeniorService.com</a></b><br /><b style="font-size: large;">Register for our webinars and marketing videos: <a href="http://ltcsocialmark.com/" target="_blank">http://LTCSocialMark.com</a></b></div>
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		<title>The Cost and Accessibility of Elder Care Services</title>
		<link>http://homecaredaily.com/2012/02/the-cost-and-accessibility-of-elder-care-services/</link>
		<comments>http://homecaredaily.com/2012/02/the-cost-and-accessibility-of-elder-care-services/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 23:55:26 +0000</pubDate>
		<dc:creator>Valerie</dc:creator>
				<category><![CDATA[Marketing Home Care]]></category>

		<guid isPermaLink="false">http://homecaredaily.com/?p=1818</guid>
		<description><![CDATA[The main objective of almost all families is to guide their loved ones remain in their own home in a secure and well-known environment for as long as possible. No one’s favorite option is to go to a facility or an institution despite how appealing the structure or the decorations. For a senior to reside [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">The main objective of almost all families is to guide their loved ones remain in their own home in a secure and well-known environment for as long as possible. No one’s favorite option is to go to a facility or an institution despite how appealing the structure or the decorations. For a senior to reside in their own household securely they many need just a number of hours of help or they may need around the clock care. An evaluation by a <strong>home care</strong> professional is needed to establish what is best.</span></p>
<p><span style="color: #000000;"> UNDERSTANDING THE COST OF <strong>ELDER CARE</strong> SERVICES:</span></p>
<p><span style="color: #000000;"> According to the MetLife Mature Market Annual Survey on the Cost of Care in the United States, the findings look like this:</span><br />
<span style="color: #000000;"> • The national average daily rate for a private room in a nursing home rose 4.4% from $229 in 2010 to $239 in 2011.</span><br />
<span style="color: #000000;"> • The national average monthly base rate in an assisted living community rose 5.6% from $3,293 in 2010 to $3,477 in 2011.</span><br />
<span style="color: #000000;"> • The national average daily rate for adult day services rose 4.5% from $67 in 2010 to $70 in 2011.</span><br />
<span style="color: #000000;"> • The national average hourly rates for home health aides ($21) and homemakers ($19) were unchanged from 2010.</span></p>
<p><span style="color: #000000;"> HOW MUCH WILL IT COST YOUR FAMILY?</span></p>
<p><span style="color: #000000;"> The very best way to know specifically how much <strong>home care</strong> services will cost is to seek advice from one of our professionals. All together you can come up with a plan of care and a number of hours that are not only cost-effective, but keep your aging loved one safe and in their own home.</span></p>
<p><span style="color: #000000;"> Ask about options like The VA AID and ATTENDANCE PENSION BENEFIT, Reverse Mortgages, Life Settlements, and Long-Term Care Insurance. Chances are that one of those programs may be able to help with the cost.</span></p>
<p><span style="color: #000000;"> HOW SOON CAN <strong>HOME CARE</strong> SERVICES START?</span></p>
<p><span style="color: #000000;"> As soon as today in most cases. The start date is up to you, but our team is dedicated to getting a caregiver in your home as soon as you need them.</span></p>
<p><span style="color: #000000;"> Contact us today: 888-404-1513</span></p>
<p><span style="color: #000000;">Regards,</span></p>
<p><span style="color: #000000;"><em>Valerie VanBooven RN BSN</em></span></p>
<p><span style="color: #000000;">Owner/ Managing Partner</span></p>
<p><span style="color: #000000;">LTC Expert Publications</span><br />
<span style="color: #000000;"> Phone: 888-404-1513</span><br />
<span style="color: #000000;"> Email: <a href="mailto:valerie@ltcep.com" target="_blank"><span style="color: #000000;">valerie@ltcep.com</span></a></span></p>
<div>
<p><span style="color: #000000;"><strong>See our client samples:</strong><strong> </strong><a href="http://myseniorservice.com/" target="_blank"><span style="color: #000000;"><strong>http://MySeniorService.com</strong></span></a></span><br />
<span style="color: #000000;"> <strong>Register for our webinars and marketing videos:</strong><strong> </strong><a href="http://ltcsocialmark.com/" target="_blank"><span style="color: #000000;"><strong>http://LTCSocialMark.com</strong></span></a><strong></strong></span></p>
</div>
<p><span style="color: #000000;"><strong> </strong></span></p>
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		<title>&#8220;Marketing Your Elder Care Business&#8221; Weekly Ezine</title>
		<link>http://homecaredaily.com/2012/02/marketing-your-elder-care-business-weekly-ezine/</link>
		<comments>http://homecaredaily.com/2012/02/marketing-your-elder-care-business-weekly-ezine/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 12:43:28 +0000</pubDate>
		<dc:creator>Valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://homecaredaily.com/?p=1815</guid>
		<description><![CDATA[This weekly EZine is for Home Care, Elder Care, Senior Care, Senior Living, Assisted Living and any other senior service provider. Is this email not displaying correctly?View it in your browser. REMINDER! Join us for “Maybe it’s your website?” Maybe it’s your website? Shared Home Care Leads or Exclusive Home Care Leads? The answer to [...]]]></description>
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<div style="color: #707070; font-family: Arial; font-size: 10px; line-height: 100%; text-align: left;">This weekly EZine is for Home Care, Elder Care, Senior Care, Senior Living, Assisted Living and any other senior service provider.</div>
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<div style="color: #707070; font-family: Arial; font-size: 10px; line-height: 100%; text-align: left;"> 	Is this email not displaying correctly?<br /><a href="http://us1.campaign-archive2.com/?u=50c3ae885aebe8576e76a1e70&amp;id=2b4a007bf3&amp;e=128e109b98" target="_blank" style="color: #505050; font-weight: normal; text-decoration: underline;">View it in your browser</a>. </div>
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<div style="text-align: center;"> 	<img src="http://gallery.mailchimp.com/50c3ae885aebe8576e76a1e70/images/LTC_EZINE.jpg" border="0" height="105" alt="LTCEP Weekly Elder Care Marketing EZine" style="border: 0; line-height: 100%; text-decoration: none;" width="500" /></div>
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<li><a href="#1357bc1c92254d4e_mctoc1">REMINDER! Join us for “Maybe it’s your website?”</a></li>
<li><a href="#1357bc1c92254d4e_mctoc2">Maybe it’s your website?</a></li>
<li><a href="#1357bc1c92254d4e_mctoc3">Shared Home Care Leads or Exclusive Home Care Leads? The answer to the question….</a></li>
<li><a href="#1357bc1c92254d4e_mctoc4">An Important Step Forward for Alzheimer’s Research</a></li>
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<div style="color: #505050; font-family: Arial; font-size: 14px; line-height: 150%; text-align: left;"> 	 <a name="1357bc1c92254d4e_mctoc1"></a><a name="1357bc1c92254d4e_mctoc1"></a><a name="1357bc1c92254d4e_mctoc1"></a><br />
<h2 style="color: #336699; display: block; font-family: Arial; font-size: 20px; font-weight: bold; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> <a href="http://ltcsocialmark.us1.list-manage1.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=3051ecce30&amp;e=128e109b98" title="REMINDER! Join us for “Maybe it’s your website?”" target="_blank" style="text-decoration: none; color: #336699; font-weight: normal;"><b>REMINDER! Join us for “Maybe it’s your website?”</b></a></h2>
<p> <i>Written by valerie on Feb 12, 2012 08:54 pm</i> <br /> Maybe it&#39;s your website? Join us for a Webinar on February 16 Space is limited.Reserve your Webinar seat now at:<a href="https://www2.gotomeeting.com/register/907627130" target="_blank">https://www2.gotomeeting.com/register/907627130</a> Join us for an enlightening presentation that shows you exactly how our team develops and delivers lead producing websites for home care agencies and assisted living facilities using some of our latest proprietary programs and &#8230;
</p>
<h4 style="color: #707070; display: block; font-family: Arial; font-size: 11px; font-weight: bold; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> SHARE THIS STORY:</h4>
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<p> <a name="1357bc1c92254d4e_mctoc2"></a><a name="1357bc1c92254d4e_mctoc2"></a><a name="1357bc1c92254d4e_mctoc2"></a></p>
<h2 style="color: #336699; display: block; font-family: Arial; font-size: 20px; font-weight: bold; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> <a href="http://ltcsocialmark.us1.list-manage.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=63bfe54257&amp;e=128e109b98" title="Maybe it’s your website?" target="_blank" style="text-decoration: none; color: #336699; font-weight: normal;"><b>Maybe it’s your website?</b></a></h2>
<p> <i>Written by valerie on Feb 08, 2012 05:28 pm</i> <br /> In this newsletter: 1. Maybe it&#39;s your website? 2. Shared Leads vs Exclusive Lead Programs….which is best? 3. Did you see this 20 minute Home Care Leads video? Is this email not displaying correctly?View it in your browser. Maybe it&#39;s your website? Or maybe it&#39;s not, but I bet I can show you a few &#8230;
</p>
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<p> <a name="1357bc1c92254d4e_mctoc3"></a><a name="1357bc1c92254d4e_mctoc3"></a><a name="1357bc1c92254d4e_mctoc3"></a></p>
<h2 style="color: #336699; display: block; font-family: Arial; font-size: 20px; font-weight: bold; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> <a href="http://ltcsocialmark.us1.list-manage1.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=e88958487b&amp;e=128e109b98" title="Shared Home Care Leads or Exclusive Home Care Leads? The answer to the question…." target="_blank" style="text-decoration: none; color: #336699; font-weight: normal;"><b>Shared Home Care Leads or Exclusive Home Care Leads? The answer to the question….</b></a></h2>
<p> <i>Written by valerie on Feb 07, 2012 11:14 pm</i> <br /> There are an increasing numbers of Home Care Agencies and Assisted Living Facilities who are using internet leads as their one of their primary marketing tools because they believe in the power of the internet to reach their target market and to increase their client base. Seasoned elder care marketers and even new elder care &#8230;
</p>
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<p> <a name="1357bc1c92254d4e_mctoc4"></a><a name="1357bc1c92254d4e_mctoc4"></a><a name="1357bc1c92254d4e_mctoc4"></a></p>
<h2 style="color: #336699; display: block; font-family: Arial; font-size: 20px; font-weight: bold; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> <a href="http://ltcsocialmark.us1.list-manage.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=4246e7d540&amp;e=128e109b98" title="An Important Step Forward for Alzheimer’s Research" target="_blank" style="text-decoration: none; color: #336699; font-weight: normal;"><b>An Important Step Forward for Alzheimer’s Research</b></a></h2>
<p> <i>Written by valerie on Feb 07, 2012 02:44 pm</i> <br /> Earlier today the Obama Administration announced a commitment of new resources in the fight against Alzheimer’s disease. This is an important step for our nation, our Alzheimer’s advocacy movement, and the development and implementation of an effective National Alzheimer’s Plan. We are beginning to see the tangible results of our efforts, and we owe it &#8230;
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		<title>REMINDER! Join us for &#8220;Maybe it&#8217;s your website?&#8221;</title>
		<link>http://homecaredaily.com/2012/02/reminder-join-us-for-maybe-its-your-website/</link>
		<comments>http://homecaredaily.com/2012/02/reminder-join-us-for-maybe-its-your-website/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 01:54:50 +0000</pubDate>
		<dc:creator>Valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://homecaredaily.com/?p=1813</guid>
		<description><![CDATA[Maybe it&#39;s your website? Join us for a Webinar on February 16 Space is limited.Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/907627130 Join us for an enlightening presentation that shows you exactly how our team develops and delivers lead producing websites for home care agencies and assisted living facilities using some of our latest proprietary programs and [...]]]></description>
			<content:encoded><![CDATA[<div class='posterous_autopost'>
<div class="gmail_quote">
<div marginheight="0" marginwidth="0">
<p /> <center><br />
<table border="0" width="708">
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<td align="center" valign="top">
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<td height="18"></td>
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<td width="20"><img src="http://img.gotomeeting.com/g2mimages/1x1.gif" height="1" width="20" /></td>
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<td>Maybe it&#39;s your website?</td>
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<td width="100%">
<table border="0" width="100%">
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<td>Join us for a Webinar on February 16</td>
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<td><a href="https://www2.gotomeeting.com/register/907627130" target="_blank"><img src="http://img.gotomeeting.com/g2mimages/webinar/themes/basic/button_registerNow.gif" border="0" width="183" /></a></td>
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<td><b>Space is limited.</b><br />Reserve your Webinar seat now at:<br /><a href="https://www2.gotomeeting.com/register/907627130" target="_blank">https://www2.gotomeeting.com/register/907627130</a></td>
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<td style="padding: 0 0 20px;">Join us for an enlightening presentation that shows you exactly how our team develops and delivers lead producing websites for home care agencies and assisted living facilities using some of our latest proprietary programs and information!
<p /> Every home care agency owner and elder care marketer should get a glimpse at the possibilities for their organization.
<p /> Lots of Q/A time with Valerie VanBooven and George Novoson!
<p /> Join US!!!</td>
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<td width="32" style="padding: 0 0 3px;"><b>Title:</b></td>
<td style="padding: 0 0 3px 5px;">Maybe it&#39;s your website?</td>
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<td style="padding: 0 0 3px;"><b>Date:</b></td>
<td style="padding: 0 0 3px 5px;">Thursday, February 16, 2012</td>
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<td style="padding: 0;"><b>Time:</b></td>
<td style="padding: 0 0 0 5px;">3:00 PM &#8211; 4:00 PM EST</td>
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<td style="padding: 20px 0;">After registering you will receive a confirmation email containing information about joining the Webinar.</td>
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<table border="0" width="100%">
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<td><b>System Requirements</b><br /> 		PC-based attendees<br /> 		Required: Windows® 7, Vista, XP or 2003 Server</td>
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<td>Macintosh®-based attendees<br /> Required: Mac OS® X 10.5 or newer</td>
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<td width="20"><img src="http://img.gotomeeting.com/g2mimages/1x1.gif" height="1" width="20" /></td>
<td align="right"><img src="http://www2.gotomeeting.com/g2w/images/907627130/181600693493476606//embed.jpg" height="43" width="100" /></td>
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<p> <img src="http://www2.gotomeeting.com/g2w/emailtracking/invitation/907627130" height="1" width="1" /> </center></div>
</p></div>
<p> 
<div class='p_embed p_image_embed'> <img alt="Unknownname" height="43" src="http://getfile4.posterous.com/getfile/files.posterous.com/ltcexpert/JPiLSay3RBdMgXepsZvvh9rhfmazpxGYxQ17TeawUk3gUyjz3rX3C9cGxNyo/unknownname.jpg" width="100" /> <img alt="0unknownname" height="43" src="http://getfile7.posterous.com/getfile/files.posterous.com/ltcexpert/HdeZeIW8QdRpyNpK0s8lQ23soF9NXYlbRA03qZ2BXU9OG9DOP54jmoXwceC5/0unknownname.jpg" width="100" />
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		<title>Is a Family Member or Friend Furnishing In-Home Care to Your Aging Loved One?</title>
		<link>http://homecaredaily.com/2012/02/in-home-care/</link>
		<comments>http://homecaredaily.com/2012/02/in-home-care/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 05:39:23 +0000</pubDate>
		<dc:creator>Valerie</dc:creator>
				<category><![CDATA[Marketing Home Care]]></category>

		<guid isPermaLink="false">http://homecaredaily.com/?p=1808</guid>
		<description><![CDATA[Nice Gift Ideas for Caregivers on Valentine&#8217;s Day! If you use a friend or family member providing In-home care for a loved one, you should really look into acquiring her a special treat for Valentine’s Day. In-home caregivers allow clients to delight in cheerful, healthier lives in the coziness of their own property. While they [...]]]></description>
			<content:encoded><![CDATA[<p>Nice Gift Ideas for Caregivers on Valentine&#8217;s Day!</p>
<p>If you use a friend or family member providing <strong>In-home care</strong> for a loved one, you should really look into acquiring her a special treat for Valentine’s Day. <strong>In-home care</strong>givers allow clients to delight in cheerful, healthier lives in the coziness of their own property. While they offer amazing handling to your loved ones, the holidays are the best time frame to point to how exceptional they are by showering them with a range of gift ideas to express how much they are valued.</p>
<p>Massage<br />
Get a gift certificate for a massage for your caregiver. Thirty minute and Sixty minute massages are being offered to decrease strain, anxiety and problems. Seek out local massage parlors in your vicinity and find a respected place to send the caregiver. A fantastic intensive, hands-on massage could possibly motivate them to make it portion of their regular monthly habit.</p>
<p>Gift Basket<br />
You can buy pre-packed gift baskets at a number of retailers, on the internet and florists. If you know the caregiver, you can build the basket yourself by including some of her favorite things. For example, if you know she likes to garden, pack the basket with small garden tools, packages of flower seeds and a flowerpot. If the caregiver is a male, fill the basket with sports-themed objects and a gift certificate for a round of golf.</p>
<p><a href="http://homecaredaily.com/files/2012/02/In-Home-Care-In-3.jpg"><img class="alignright  wp-image-1811" style="border-image: initial; border-width: 1px; border-color: black; border-style: solid; margin: 5px;" title="In-Home Care " src="http://homecaredaily.com/files/2012/02/In-Home-Care-In-3.jpg" alt="" width="250" height="150" /></a>Gift Certificates<br />
Give the caregiver a Valentine’s Day card along with a gift certificate to eat or to the movie theater. Try to discover some of the caregiver’s favorite restaurants and get a certificate to that distinct place. Order movies tickets online so they will not become expired and the caregiver can use them at anytime.</p>
<p>Spa Treatments<br />
Women caregivers will appreciate a spa day or spa treatments. Present her a gift certificate to a neighborhood spa. Several spas provide you with half day and full day offerings. Another notion is to get a gift certificate to a nearby nail salon for a manicure and pedicure. This helps the caregiver to spend time on herself and relax.</p>
<p>Tea or Coffee<br />
If the caregiver enjoys tea or coffee, make a special gift to give them on Valentine’s Day. Fill huge coffee mugs with a variety of coffee and a gift card to a local coffee shop. For a tea lover, fill sizeable glasses with different bags and boxes of tea.</p>
<p>Overview<br />
<strong>In-home care</strong> takes an extraordinary person with a lot of patience. Show your caregiver how much you care about the things they do for you or your loved one by giving them a special gift on Valentine’s Day.</p>
<p>&nbsp;</p>
<p>Regards,</p>
<p><em>Valerie VanBooven RN BSN</em></p>
<p>Owner/ Managing Partner</p>
<p>LTC Expert Publications<br />
Phone: 888-404-1513<br />
Email: <a href="mailto:valerie@ltcep.com" target="_blank">valerie@ltcep.com</a></p>
<div>
<p><strong>See our client samples:</strong> <a href="http://myseniorservice.com/" target="_blank"><strong>http://MySeniorService.com</strong></a><br />
<strong>Register for our webinars and marketing videos:</strong> <a href="http://ltcsocialmark.com/" target="_blank"><strong>http://LTCSocialMark.com</strong></a><strong></strong></p>
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		<title>Maybe it&#8217;s your website?</title>
		<link>http://homecaredaily.com/2012/02/maybe-its-your-website/</link>
		<comments>http://homecaredaily.com/2012/02/maybe-its-your-website/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 22:28:10 +0000</pubDate>
		<dc:creator>Valerie</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://homecaredaily.com/?p=1806</guid>
		<description><![CDATA[In this newsletter: 1. Maybe it&#39;s your website? 2. Shared Leads vs Exclusive Lead Programs&#8230;.which is best? 3. Did you see this 20 minute Home Care Leads video? Is this email not displaying correctly?View it in your browser. Maybe it&#39;s your website? Or maybe it&#39;s not, but I bet I can show you a few [...]]]></description>
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<div style="color: #505050; font-family: Arial; font-size: 10px; line-height: 100%; text-align: left;">In this newsletter: 1. Maybe it&#39;s your website? 2. Shared Leads vs Exclusive Lead Programs&#8230;.which is best? 3. Did you see this 20 minute Home Care Leads video?</div>
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<h3 style="color: #202020; display: block; font-family: Arial; font-size: 26px; font-weight: bold; line-height: 100%; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; text-align: left;"> 	Maybe it&#39;s your website?</h3>
<p> Or maybe it&#39;s not, but I bet I can show you a few tips and tricks that will immediately generate more leads for your home care or assisted living business.<br /> Our next educational, fun and informative webinar is <strong>Thursday February 16, 2012 at 3pm eastern, 2pm central, 1pm MTN, 12noon Pacific.</strong>
<p />  Space is limited.<img src="http://gallery.mailchimp.com/50c3ae885aebe8576e76a1e70/files/promoting_webinars.jpg" align="right" height="148" alt="Maybe it's your website webinar, register today! (FREE)" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; margin-left: 5px; margin-right: 5px; margin-top: 5px; margin-bottom: 5px; float: right; border: 0; line-height: 100%; text-decoration: none; display: inline;" width="198" /><br /> Reserve your Webinar seat now at:<br /> <a href="http://ltcsocialmark.us1.list-manage2.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=977298e669&amp;e=e0c0c8c823" target="_blank" style="color: #336699; font-weight: normal; text-decoration: underline;">https://www2.gotomeeting.com/register/907627130</a>
<p />  Join us for an enlightening presentation that shows you exactly how our team develops and delivers <strong>lead producing websites</strong> for home care agencies and assisted living facilities using some of our latest proprietary programs and information! 
<p />  Every home care agency owner and elder care marketer should get a glimpse at the possibilities for their organization. 
<p />  Lots of Q/A time with Valerie VanBooven and George Novoson! 
<p />  Join US!!!<br /> <br />
<hr /> <strong><span style="">Shared Home Care Leads or Exclusive Home Care Leads? The answer to the question….</span></strong><br /> 
<div style=""> 	<span title="2012-02-07T22:14:27+00:00" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">FEBRUARY 7, 2012</span> BY <span><span><a href="http://ltcsocialmark.us1.list-manage.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=d9860095e6&amp;e=e0c0c8c823" title="valerie" rel="author" target="_blank" style="color: rgb(34,85,170); text-decoration: none; font-weight: normal;">VALERIE</a></span></span> <span style="background-image: ; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 3px; padding-top: 0px; padding-right: 0px; padding-bottom: 2px; padding-left: 10px;"><a href="http://ltcsocialmark.us1.list-manage.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=e92d05cc96&amp;e=e0c0c8c823" target="_blank" style="color: rgb(34,85,170); text-decoration: none; font-weight: normal;">LEAVE A COMMENT</a></span> <a href="http://ltcsocialmark.us1.list-manage.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=03d1fad553&amp;e=e0c0c8c823" title="Edit Post" target="_blank" style="color: rgb(34,85,170); text-decoration: none; font-weight: normal;">(EDIT)</a></div>
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<div style="color: #505050; font-family: Arial; font-size: 14px; line-height: 150%; text-align: left;"> 		There are an increasing numbers of Home Care Agencies and Assisted Living Facilities who are using internet leads as their <b>one</b> of their primary marketing tools because they believe in the power of the internet to reach their target market and to increase their client base.
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			Seasoned elder care marketers and even new elder care marketers are interested to know if an exclusive home care lead marketing (or assisted living lead marketing) program will really make a difference in their sales….or would it be better to purchase standard shared leads (ie eldecarelink, service magic etc).<img src="http://gallery.mailchimp.com/50c3ae885aebe8576e76a1e70/files/banner1.jpg" align="right" height="160" alt="Shared Leads vs Exclusive Leads, Which is Better?" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; margin-left: 5px; margin-right: 5px; margin-top: 5px; margin-bottom: 5px; float: right; border: 0; line-height: 100%; text-decoration: none; display: inline;" width="314" /></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			<b>To help you decide which one is better, here are the advantages and disadvantages.</b></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			The cost of an exclusive lead program can, on the surface, <b>appear </b>to be more expensive than standard shared leads programs. However, the closing ratio is usually much higher with an exclusive lead.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			Of course, this is not guaranteed because there is still a dependency on your delivering and selling skills.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			Exclusive lead programs give the elder care marketing professional or home care agency owner an advantage because there is less competition, less wasted time, and higher Return on Investment (ROI).</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			<b>Exclusive Lead Marketing Programs should include the following solutions.</b> Missing any one of these could lead to a failed program.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			1. <b>A lead capture website</b>- specifically designed with your target market in mind, these sites are designed to get the prospect to take an action- either make a phone call or fill out a short form.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			2. <b>Complete search engine optimization</b> on your lead capture website for every local city/town/municipality that your home care agency or assisted living facility might service.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			3. <b>Natural search engine rankings</b> (not just pay-per-click) on page #1 of Google for dozens of keyword phrases.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			4. <b>A minimum</b> of weekly blog posting, 2x per month video production.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			5.<b> Call tracking and recorded phone</b> number that dials straight through to the office.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			6. <b>A professionally managed Google Adwords</b> campaign for more competitive markets that<b>minimizes job seekers</b> and increases quality leads. This campaign should be run by an organization that understands the nature of the research and buying process of the elder care market, <b>not by a &quot;generalist&quot;</b> organization who serves plumbers, roofers, car dealerships and construction companies.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			Of course, there is still competition even when you purchase an exclusive leads program because the prospects may still shop around.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			<b>Here&#39;s a sample scenario:</b></p>
<ul style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;">
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				Sue the Home Care Agency Owner is buying 30 shared leads per month at a cost of $18.00 per lead.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				$18×30= $540 per month. These are shared leads.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				Three other Home Care Agencies in her area are also paying for these leads and marketing to these consumers.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				Sue closes, on average, 1 lead per month from this marketing strategy.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				She&#39;s paying $540 for one close per month.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				Some months none of the leads close.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				Her average client signs up for 8 hours per week.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				She charges $21.00 per hour for a total of $168 per week in billing.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				It takes her about 3.2 weeks to break even.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				The cycle starts all over again.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				Sue isn&#39;t making much money in the formula.</li>
</ul>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			<b>What if Sue&#39;s scenario looked like this:</b></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			 </p>
<ul style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;">
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				Sue the Home Care Agency owner spends $1050 per month on her own exclusive lead marketing program.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				$500 is for pay-per-click campaign clicks (ie Google Adwords Clicks, managed professionally at no additional charge), and the other $550 is for a completely optimized website designed for home care lead capture, weekly blogging, videos 2x per month, and within a short time her new website is on the first page of Google for several of her local towns for various keyword phrases.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				Sue gets 10-15 REAL leads per month, exclusive to her.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				These leads are usually phone calls to her office, and sometimes they come in via a form filled out on her website.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				Of those leads, she closes 3 each month.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				Her average client signs up for 8 hours per week.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				She charges $21.00 per hour for a total of $504 per week in billing.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				It takes her about 2 weeks to break even.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				She enjoys a profit each month, and the cycle continues, <b>and gets better</b>.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				Each week she watches her website move up the ladder in the search engine results because she is not relying solely on pay-per-click to attract leads.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				She is eventually seeing more exclusive leads because she dominates natural search.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				She can decrease the cost of her Pay-per-click campaign as she sees increasing natural results.</li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"> 				Sue also has a built in e-newsletter that automatically follows up with all of her inquiries, even 6 months later.</li>
</ul>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			Scenario #1 looks like the least expensive option, but the reality is that it doesn&#39;t do Sue much good at all. She has not made an investment in her own website, her own content, and her own internet presence. She running on a wheel that doesn&#39;t help her business very much at all.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			Your scenario may be similar to one of these, or completely different.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			<b>Just remember that although a shared lead cost at $18.00 per lead sounds cheap, but at the end of the day, they may be more expensive than you think.</b></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			Invest in your own internet presence. Build a program that will benefit your business for years to come. One that you can help manage and direct, but that is completely done for you. Get back to working ON your business instead of FOR your business chasing shared leads every month.</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			Invest in you, and reap the rewards!</p>
<hr />
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;"> 			<span style="font-size: 24px;">Did you miss the Home Care Leads Webinar?
<p /> 			 			Watch this 20 minute gem!</span>
<p /> 			 			<a href="http://ltcsocialmark.us1.list-manage1.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=8a4e2d80e6&amp;e=e0c0c8c823" target="_blank" style="color: #336699; font-weight: normal; text-decoration: underline;"><iframe allowfullscreen src="http://www.youtube.com/embed/IKJAcFuJVSQ?wmode=transparent" frameborder="0" height="417" width="500"></iframe><br /> Regards,</a></p>
<div style="font-family: georgia,serif;"><a href="http://ltcsocialmark.us1.list-manage1.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=8a4e2d80e6&amp;e=e0c0c8c823" target="_blank" style="color: #336699; font-weight: normal; text-decoration: underline;"><i>Valerie VanBooven RN BSN</i></a></div>
<p> <a href="http://ltcsocialmark.us1.list-manage1.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=8a4e2d80e6&amp;e=e0c0c8c823" target="_blank" style="color: #336699; font-weight: normal; text-decoration: underline;"> </a>
<div>Owner/ Managing Partner</div>
<div><a href="http://ltcsocialmark.us1.list-manage1.com/track/click?u=50c3ae885aebe8576e76a1e70&amp;id=8a4e2d80e6&amp;e=e0c0c8c823" target="_blank" style="color: #336699; font-weight: normal; text-decoration: underline;">LTC Expert Publications<br /> Phone: </a><a value="+18884041513">888-404-1513</a><br /> Email: <a href="mailto:valerie@ltcep.com" target="_blank">valerie@ltcep.com</a> </div>
<p /><b style="font-size: large;">See our client samples: <a href="http://myseniorservice.com/" target="_blank">http://MySeniorService.com</a></b><br /><b style="font-size: large;">Register for our webinars and marketing videos: <a href="http://ltcsocialmark.com/" target="_blank">http://LTCSocialMark.com</a></b>
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		<title>Senior Care: A Guide To Which Screenings To Get When.</title>
		<link>http://homecaredaily.com/2012/02/senior-care/</link>
		<comments>http://homecaredaily.com/2012/02/senior-care/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 05:17:57 +0000</pubDate>
		<dc:creator>Valerie</dc:creator>
				<category><![CDATA[Marketing Assisted Living]]></category>

		<guid isPermaLink="false">http://homecaredaily.com/?p=1803</guid>
		<description><![CDATA[What are some of the routine medical tests for seniors? The guidelines below follow the recommendations by the U.S. Preventive Services Task Force and the Centers for Disease Control and Prevention and are based on extensive clinical data. This list is not intended to all inclusive and your doctor should be consulted about the various [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">What are some of the routine medical tests for seniors? The guidelines below follow the recommendations by the U.S. Preventive Services Task Force and the Centers for Disease Control and Prevention and are based on extensive clinical data.</span></p>
<p><span style="color: #000000;">This list is not intended to all inclusive and your doctor should be consulted about the various screenings that pertain to you and any health condition you may have.</span></p>
<p><span style="color: #000000;">Influenza vaccination for the elderly is recommended each year. Annual vaccinations are necessary because the virus changes each year.</span></p>
<p><span style="color: #000000;"><a href="http://magiscare.com/files/2012/02/Senior-Health-Screening.jpg"><span style="color: #000000;"><img class="alignleft" style="border-image: initial; border-width: 1px; border-color: black; border-style: solid; margin: 5px;" title="Senior Health Screening" src="http://magiscare.com/files/2012/02/Senior-Health-Screening-300x199.jpg" alt="" width="300" height="199" /></span></a>Pneumonia can be a serious condition and can even lead to death. Did you know there are more than 80 different pneumonia bacteria? Twenty-three are covered by the current vaccination. The vaccine stimulates the body&#8217;s normal immune system, thereby producing antibodies that fight the pneumonia bacteria. This vaccine does not protect you from pneumonia caused by microbes other than pneumoccous bacteria.</span></p>
<p><span style="color: #000000;">Colon cancer screenings are recommended for those 50 and older. Those in a high-risk group who have had family members with colon cancer need to start earlier.</span></p>
<p><span style="color: #000000;">Friday is Go Red for Women day. Go Red For Women celebrates the energy, passion and power women have to band together to wipe out heart disease and stroke. The event is designed to raise awareness that heart disease is the No. 1 killer of women. Women are encouraged to talk to their doctor about their family health history to determine appropriate medical tests and strategies for managing risks.</span></p>
<p><span style="color: #000000;">Mammogram recommendations have changed. The U.S. Preventive Services Task Force recommends mammograms for women 50 to 74 every other year. It says women and their doctors should discuss the benefits and risks of mammograms beginning at age 40. The findings don&#8217;t apply to high-risk patients, such as those with a family history of breast cancer.</span></p>
<p><span style="color: #000000;">Prostate cancer screenings can be done with an annual rectal exam and a prostate-sensitive antigen blood test. This screening is recommended for men 50 and older.</span></p>
<p><span style="color: #000000;">Skin cancer is the most common form of cancer and there are more than 1 million new cases each year. From the very least to the most dangerous they are basal cell carcinoma, squamous cell carcinoma first stage called actinic keratosis and melanoma. Those who have had long-term exposure to the sun should be checked annually by a dermatologist.</span></p>
<p><span style="color: #000000;">Osteoporosis is a disease where your bones become less dense, increasing the possibility of bone fractures. Osteoporosis or low bone mass affects an estimated 44 million Americans, according to the National Osteoporosis Foundation. Women are four times likely to develop this disease than men. Postmenopausal women should have a bone density test and follow up at intervals according to their doctor&#8217;s recommendation.</span></p>
<p><span style="color: #000000;">Blood testing can reveal conditions including diabetes, liver disease, cholesterol and thyroid issues, just to name a few. Your doctor will start by following general maintenance guidelines as well as creating an individualized plan based on your family medical history.</span></p>
<p><span style="color: #000000;">No one wants to get bad news, but avoiding medical tests doesn&#8217;t mean problems will go away. In fact, delaying testing only serves to delay treatment. Early detection and early treatment are your best defenses in effectively managing a health condition.</span></p>
<p><span style="color: #000000;">Regards,</span></p>
<p><span style="color: #000000;"><em>Valerie VanBooven RN BSN</em></span></p>
<p><span style="color: #000000;">Owner/ Managing Partner</span></p>
<p><span style="color: #000000;">LTC Expert Publications</span><br />
<span style="color: #000000;"> Phone: 888-404-1513</span><br />
<span style="color: #000000;"> Email: <a href="mailto:valerie@ltcep.com" target="_blank"><span style="color: #000000;">valerie@ltcep.com</span></a></span></p>
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