888-404-1513, Home Care Daily is the premier independent source for news, commentary, and analysis covering the Home Care Industry.

• More than 15,000 professionals rely on HCD for their daily news and insight to stay on top of the growing marketplace.
• We reach everyone from independent home care agencies to top level franchisors.
• We distribute industry news though our web site, daily emails, and a syndicated RSS feed.

HCD began in late 2010 as an industry blog, offering a down-to-earth, personal, and independent perspective on home care.  Our unique approach means that HCD’s coverage is unlike any other in the industry:

• Highlights, and links to other relevant and exceptional coverage appearing elsewhere.  If it’s important to your business you will see it on HCD, even if it comes from another source.
• Insight from the industry’s most respected analysts
• Analysis that brings real context to news events
• If you would like to contact Home Care Daily with suggestions, comments, corrections, errors, or new company announcements, please contact us at HCD@ltcep.com

Valerie VanBooven RN BSN,

President and CEO of LTC Expert Publications LLC.

Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”

Valerie VanBooven is President and CEO of LTC Expert Publications LLC., a company devoted to empowering elder care entrepreneurs and senior service providers with the tools to enjoy thriving businesses and freedom-based lifestyles.

Valerie VanBoovenValerie’s journey into entrepreneurship was a natural one when — after becoming a Registered Nurse and working in critical care, discharge planning, case and care management — she found herself frustrated by the corporate healthcare system- and started to look deeper into helping seniors and their family members on her own. After deciding to leave her final job in 2000 at a large health insurer, she reviewed her options and chose the opportunity of owning her own business.

Not quite sure what to expect, and without a mentor or role model, Valerie took it upon herself to learn what it takes to be successful. She immersed herself in books, audios, and courses on marketing, success, and prosperity. She was especially excited about online marketing because of its dynamic nature, low cost, broad reach, and easy accessibility for everyone.

From her small St. Louis, Missouri townhouse, Valerie wrote her first book, “Aging Answers: Secrets to Successful Long-Term Care Planning, Caregiving and Crisis Management”. She became known as “The LTC Expert” after becoming extremely adept at marketing her business via email newsletters, or ezines, websites, and speaking engagements.

Because of that book, Valerie has been a regular guest on NBC’s Today Show for their “Forever Young: A Guide to Life After 50″ segments. Valerie has also appeared on CNNFN’s Your Money with Ali Velshi, and has been interviewed in numerous publications including Time Magazine, and various AP articles. In 2007, Valerie published her second book, “The Senior Solution: A Family Guide to Keeping Seniors Home for Life!”

When business owners began asking Valerie for online and offline marketing advice, she jumped on the opportunity to quickly create and sell her first online information product, a complete marketing system for Financial Advisors- helping them sell Long-Term Care Insurance products. From that moment on, she fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs.

From there Valerie began sharing her complete online marketing and information marketing formulas via products, coaching programs, her own seminars, webinars, and conference calls. While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.

Elder care entrepreneurs and senior service providers from all corners of the market come to Valerie for guidance including home care providers, elder law attorneys, financial advisors, senior living specialists, senior movers, long-term care insurance specialists, assisted living providers, durable medical equipment providers, geriatric care managers, authors, reverse mortgage specialists and more. Valerie most enjoys sharing her message in person, and has spoken on stages around the U.S. alongside marketing and motivational geniuses including Doug McLain, Brett Carter, Jesse Slome, and Phyllis Shelton, sharing her message of meaningful marketing and new approaches to old messages. She’s also been a guest on hundreds of tele-seminars and webinars, radio shows, and web-radio shows.

Valerie not only serves her own clients, but also serves the Reverse Mortgage community by being the National Marketing Director for Next Generation Financial Services located in Baltimore, MD, and writing articles monthly for The Reverse Review.

Finally, and most importantly, Valerie is mom to the Whitsell Triplets- Madeline, Sophia, and Samantha Lee, and wife and best friend of Charlie Whitsell. The Whitsell clan is the motivation behind much of Valerie’s current success! Valerie grew up in St. Louis, Missouri.

To keep up with what Valerie is doing, see her personal blog or connect with her on FaceBook.

Some of Our Clients

Home Care News and Information

Home Care Daily is a website dedicated to home care news and information. All of our clients are listed in a directory at HomeCareDaily.com.

Alzheimer’s Disease Care Information

Alzheimer’s Care Today is a website dedicated to Alzheimer’s Care Information. Talk to a Care Counselor about options in your area and get the Free Care Guide.

Google Places & Local Search Domination

Local Place Profits is a website dedicated to Google Places & Local Search Domination. All programs are designed for internet marketing consultants and small business owners.

Assisted Living Houston

Our only mission at AutumnGrove Cottage is to care for aging adults with memory loss. We offer a small setting with intimate personal care and dementia specific programs that are combined with professional management.

7 Locations across Houston

• Assisted Living The Woodlands
• Assisted Living Spring, TX
• Assisted Living Houston, TX
• Assisted Living Katy, TX
• Assisted Living The Heights, TX
• Assisted Living Pearland, TX
• Assisted Living Humble, TX

Home Care St. Louis

Senior Services Unlimited, a provider of home care in St. Louis, came to us having spent tons of marketing dollars on YellowPages.com. Now SSU enjoys 1st page placement naturally using Advanced Google Places strategies. ”Senior Services Unlimited is a private home care agency designed to offer top quality services to seniors at the most reasonable cost.  We have been providing services to area seniors for over 24 years now.”

Home Care New Jersey

Liberty Healthcare Services consists of 5 home care agency offices across the state of New Jersey. Their challenge was to show up across the entire state no matter where a potential client might be needing home care services. We solved their challenges by achieving first page placement using Advanced Google Places techniques for their corporate headquarters in Mt. Laurel, showing up for the entire state of New Jersey. We also worked with their current website and added a new website devoted to Alzheimer’s Disease Home Care. Finally, we used strategic Facebook advertising to drive their live-in services and Alzheimer’s expertise.

Home Care Columbus Ohio

If you have aging parents, you’ve probably discovered that no matter how much you want to, you simply cannot provide the significant amount of time, patience, and attention required to meet their every need. We are Patience Home Health Care in Columbus Ohio, a company truly committed to providing the loving and compassionate in-home care that you want for your parents, while providing you with relief from the worries, stress and difficulties that often accompany the responsibilities of elder care.

Home Care West Palm Beach Florida

A Moment’s Notice Home Care, LLC has been providing compassionate, caring home health service in Palm Beach County since 1979. We offer the advantage of being a locally owned service that responds promptly and personally to your home health needs, rather than one of the hundreds of large national corporations or franchise operations. When you call us you will immediately talk to a helpful individual about home care in Jupiter, Florida, 24 hours a day, 7 days a week.

Home Care San Mateo

Magis Care provides home care in San Mateo California and is committed to delivering the highest level of care for you or your loved one. Their goal is to make your life easier and give you peace of mind by providing trusted and dependable care. Whether you’re a senior needing continuing care, a new mom needing an extra hand, or a person recovering from an illness or injury, they can help.

Home Care Sarasota

Comfort Keepers provides home care in Sarasota and specializes in short and long term care for your loved ones. Try Comfort Keepers of Sarasota FOR FREE. No cost, no obligation. Our home care services are provided by regularly scheduled caregivers. Working together in shifts, we are able to provide a continuous care solution for your loved one’s safety and security.

Home Care Miami

Quali-Care is the leading provider of Home Health Care Services in the Miami-Dade County. There is a difference in the quality of home care our agency provides. Located in Miami, And serving all of Miami-Dade County Quali-Care consistently exceeds expectations by blending traditional compassionate services with the latest in clinical practice theory and newly evolving technological advances to achieve extraordinary patient outcome results.

Home Care San Francisco

Choosing home care may be one of the most important decisions you ever make for your loved one who is suffering from Alzheimer’s or dementia.

Not only does in-home care allow you to keep your loved one in familiar surroundings, but it provides them with the companionship and everyday care they need to feel comfortable and safe.

No matter how dedicated you are to caring for your parent, you need a break. Having other caregivers to depend on is important to relieving stress for both you and your loved one.

Home care in San Francisco provides you with a much-needed opportunity to reenergize while minimizing disruptions to daily routines, resulting in reduced confusion for your parent and reduced burnout for you and your family.

Home Care in Snellville

Located east of Atlanta, we are proud to serve the communities of Lawrenceville, Lilburn, Snellville, Grayson, Loganville, Monroe, Covington, McDonough and Winder.  Our home care services range from short term to long term schedules, from just a few hours to 24 hour continuous care.  Susan Drake and a dedicated team of trained caregivers, we call Comfort Keepers, are here to help seniors live happy, healthy lives in the comfort of their own homes by providing quality, compassionate care and safety solutions to preserve independence and contribute to a better life.

Home Care in San Diego and Cardiff

Feel at ease knowing HCSD is San Diego’s #1 provider of personalized non-medical in-home care. Home Care San Diego provides only the most competent and compassionate caregivers for our clients. All Home Care San Diego employees are hand selected after a rigorous process involving background checks and reference checks. All employees are hired, trained, supervised and paid by Home Care San Diego. All caregivers are fully covered by professional liability insurance and workers compensation.

Home Care Nashville

Home Helpers understands and appreciates the role of the client’s family in the caregiving process. We work with clients and their family members to develop a care plan tailored to meet the client’s specific needs. Care plans can either supplement care given by family members, physical therapists or other aides, or serve as the primary care plan.

Home Care Portland

Northwest Companions is committed to providing high-quality compassionate, in-home care in Portland, OR. Our health care background means that your loved one will be in good hands. Our wide range of services, coupled with the friendly demeanor of our dedicated staff, ensures the best experience possible, for you and your loved one.

Home Care Bowling Green Ohio

Each Comfort Keepers® client has unique home health care
needs. That is why we make available a full assortment of home care services – to tailor care plans that provide our senior and other adult clients the right amount and types of help to support independent living at home. These services are provided by the special caregivers that we call Comfort Keepers to promote independent living to its fullest.